WhatsApp promotions and automatic order and booking updates, without a developer
Meta added a tool called Messaging campaigns inside Meta Business Suite. It sends a promotion to a customer list, or automatic messages when an order is confirmed or a booking changes. Here is what you need, how to build each campaign, and how Autorply helps you set it up right from day one.
What can you send?
What you need ready
- Full access to your Meta business portfolio.
- A verified WhatsApp business number with a messaging limit high enough for your campaign.
- A customer base that opted in to marketing messages from you.
- A payment method on each account Meta bills.
- For automatic updates: an online system holding your orders or bookings, plus an integration service Meta supports.
You open the tool from here:
Meta Business Suite › All tools › Messaging campaignsBuilding it, step by step
Create
In Messaging campaigns click Create, pick Promotional under Marketing, and name the campaign.
Identity
Choose the verified WhatsApp number to send from.
Audience
Select a customer list, or upload a new one using Meta's template.
Schedule and budget
Set the maximum price per message, the budget, and start and end times. Meta shows the default cost per message for your region.
Creative
Pick a language and write the body. A header, footer, image or video is optional.
Buttons
Up to 10 quick-reply or Visit website buttons, 25 characters each.
Tracking
Optional: connect your website dataset to measure what customers did after the message.
Publish
Meta reviews the template. Once approved, the campaign starts on or around the scheduled time. Replies land in your inbox.
Order and booking updates that run themselves
Choose the campaign type and connect the system that holds your customer records through the integration service. Then for each message you set: the message (order tracking and booking come with 3 ready templates), the trigger with an optional filter, the recipient (the phone number field), and personalisation such as customer name and order number.
Stopping a campaign, and who gets billed
| Marketing | Event-based | |
|---|---|---|
| Once delivering | Can be stopped, not deleted | Can be paused or deleted |
| Editing after publish | Not stated by Meta | Not possible |
| Billed to | An ad account Meta creates for these campaigns | Your messaging account |
| When you pay | Per message, only when delivered | Per message, only when delivered |
Prepare your list properly
Autorply gets you set up
As an official Meta Business Partner, we connect your channels, prepare your accounts and run them with your team from one platform.
FAQ
Do I need a developer to send WhatsApp campaigns from Meta Business Suite?
Not for marketing campaigns, according to Meta. Automatic campaigns need your records system connected through an integration service.
Why can't I see Messaging campaigns?
The feature may not have reached your account yet, or you may not have full access to the business portfolio or messaging account.
Can I edit a campaign after publishing?
Event-based campaigns can't be edited, only paused or deleted. Marketing campaigns can be stopped once delivering, but not deleted.
How small can my customer list be?
At least 1,000 customers, in a CSV or TXT file, with country codes on every number.